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TODAY'S WORD ON JOURNALISM 
. . . Monday, April 12, 2010  
WORD archives, commentary and reader discussion at http://tedsword.blogspot.com

Writing to the Audience

“Uneducated, uninformed, unskilled, inept citizen-journalists would be gone in a flash if it were not for the fact that they have such a large audience of uneducated, uninformed, unskilled, inept readers. Unfortunately that audience is growing. Education is the answer, as it always has been. All good writers are frustrated by the fact that they have to write to an audience who cannot comprehend what they read."
--David Bresnahan, public relations consultant, 2009

Editor's Note: Garbage in, garbage out?
  
Today's Wish-I-Were-Here Photo: Seadogs. . .  http://peezpix.blogspot.com/2008/03/sea-dogs.html

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TODAY'S WORD ON JOURNALISM is a free "service" sent to the 1,800 or so misguided volunteer subscribers around the planet. If you have recovered from whatever led you to subscribe and don't want it anymore, send "unsubscribe." Or if you want to afflict someone else, send me the email address and watch the fun begin. (Disclaimer: I just quote 'em, I don't necessarily endorse 'em. All, in theory, contain at least a kernel of truth.)

Ted Pease, Professor of Interesting Stuff
Utah State University, Logan, Utah
To receive Today's Word on Journalism, send "subscribe" to ted.pease@usu.edu
"Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little." --Tom Stoppard

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